Kim Crawford | PR Wine Mailer

Promotional Mailer | Layout & Packaging

Client: Kim Crawford
Agency: R/West
Art Direction/ Design: Shannon Prichard
PR Account Supervisor: Amy Cusack

In Spring 2016, we created a custom creative media mailer for Kim Crawford Wines. The media mailer was used to highlight the luxury/premium white wines in the Kim Crawford “Small Parcels” collection, and the brand’s core values and personality: unconventional, creative, vibrant and charismatic.

To give the mailer a premium feel, we utilized gold and white materials including custom luxe matte white magnetic closure boxes, luxe gold 20 gauge wire, gold flecked tissue paper and gold and white paper fill. A set of three perforated cards inspired by each wine were designed to showcase a party theme, with carefully crafted tips.